La façon dont General Mills a réagi à la hausse du prix des céréales et à la récession : en optimisant les approvisionnements et les processus. Et ça fonctionne.
Margin management soon grew into a structured process at General Mills. Each division has a three-year savings goal, and virtually everyone meets once a week to focus on cuts. Ditching multicolored Yoplait lids, for example, saved $2 million a year. Factory-floor workers will point out when box sizes are inefficient for putting in trucks. And consumer researchers identify flavors that aren't selling.
Aucun commentaire:
Publier un commentaire