2008/02/17

Fortune, 21 janvier 2008 - Innovation

Tiré de "Six Leaps of Innovation", l'organisation d'une campagne politique virale.

Paul has proved once again that a candidate who knows how to tap the collective power of the Web can pull in serious cash. How serious? More than $18 million in the fourth quarter alone, almost all of it raised online using Web 2.0 tools like MySpace, Facebook, Twitter, LinkedIn, You-Tube - you name it. Lam has even strapped a webcam to a baseball cap and broadcast live video of the candidate on Justin.tv.

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