2008/02/17

Together we innovate

Article tiré du WSJ.

Most companies continue to assume that innovation comes from that individual genius, or, at best, small, sequestered teams that vanish from sight and then return with big ideas. But the truth is most innovations are created through networks—groups of people working in concert.

The misperception has never been more damaging, as companies pour more money into generating ideas and then end up frustrated as innovations simply don't develop. To lay the groundwork for innovation, organizations must make it easy for their employees to build networks—talk to their peers, share ideas and collaborate.

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