Des couches et de la bière

En ces heures de paternité, j'aurais donc besoin de couches et de bière ! Ou peut-être pas...

Back in 2002, Professor Daniel Power of the University of Northern Iowa traced the correlation to a 1992 data analysis by Teradata Corp. for Osco Drug -- an analysis that observed the purchase affinity, between 5 and 7 p.m., of the two apparently unrelated inventory items. Though Osco did not act on the observation in its store layout or promotional efforts, the striking simplicity of the example just begged for embellishment. "Beer and diapers" has since not only become the gerbil rumor of marketing, it has been enshrined as data mining's Isaac Newton and the falling apple or Archimedes in the bath. It simply shouts "Eureka."