The New, Faster Face of Innovation, tiré du WSJ.
Technology is transforming innovation at its core, allowing companies to test new ideas at speeds—and prices—that were unimaginable even a decade ago.
[...] Five years ago, for instance, a leadership team might have reviewed two or three “big” innovation proposals from consulting gurus; executive teams today might compare the outcomes of 50 or 60 real-world experiments to decide which ones to act upon.
[...] All of which guarantees huge changes for corporate cultures. Challenging conventional wisdom, for one thing, becomes immeasurably faster, cheaper and easier.
[...] As more people get involved in experimentation, companies will also need to change their focus in education and training efforts for innovation. Instead of just getting workers to creatively interpret large volumes of data, companies will need to help them develop the skills to rapidly design provocative experiments. Passive analysis will be subordinate to active experimentation.
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