Entrevue avec un directeur de l'agence de marketing qui a créé la campagne 'Think Different' et qui a nommé le iMac.
Ici, un commentaire à propos d'un autre homme - qui a la tête de l'emploi - derrière la campagne.
It would be folly to suggest that Lee didn’t see this as a great business opportunity. But if ever there was a moment of pure passion in the ad biz, this was it. Lee was driven by his love of Apple, his respect for Steve and the opportunity to re-create the magic of the birth of the Mac.
Enfin, une comparaison avec la campagne de Microsoft pour la sortie de Windows 7.
[...] as a fan of advertising I can’t help feeling that this effort is just an opportunity wasted. A huge, unmistakable, perfect-storm opportunity served up on a silver platter.
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